Sweetbridge Rewards is the first and only reward program that benefits all parties in the supply chain — you, your customers, and your suppliers.The Sweetbridge rewards protocol is designed around Sweetcoin (SWC), which is the rewards token of the Sweetbridge network. SWC is unlike other tokens on the market today — we think it’s a new kind of asset altogether.Unlike most cryptocurrencies, SWC value is not based on speculation, but on actual economic value. It has intrinsic value based on the lifetime right it gives a holder to cashback on in-network purchases. SWC is an asset that provides its holder with an ongoing right to cashback on goods and services in-network. The effect of this is a positive cash flow to its holder than can be valued using a Net Present Value (NPV) calculations. This right is automatic and controlled by the number of SWC allocated to cashback within a user’s payment app or business process.This right to cashback is governed by two rules:You can only get cashback on in-network purchasesYou can only get up to the amount you spent in-networkUnlike utility tokens, or current point-based reward programs, you don’t spend SWC in order to get the rewards, you simply hold it and allocate it for cashback. This means the cashback benefits of SWC are recurring and life-long, making it so there is little to no incentive for SWC to be sold regularly. Commodities that are held rather than used in trade or regular purchases tend to be more desirable.SWC is also designed to be rare, there will only ever be 100 million SWC in existence, which may seem high by cryptocurrency standards, but is actually a very small number when determined by real economic activity. The release SWC is governed by our strict economic proof of growth algorithms. SWC is released and mined when, and only when, the network has grown to support that release.So, how does the reward program actually work? How does SWC give in-network buyers a right to perpetual cashback?When a seller joins the Sweetbridge rewards program they sign a seller agreement that defines the percentage that will be considered in-network on all purchases made by Sweetbridge members. The percentage can be anything between 0.01% to 100%. Most of the time the percentage the seller decides on will be the same amount they are already spending on discounts, incentives, rewards, rebates, sales or coupons. Essentially they are transforming their current discounts (in whatever form they currently take) into a tokenized asset which provides perpetual cashback to their buyers.The percentage that is considered in-network goes into the Sweetbridge reward pools. Half of the amount goes into the Network Cashback Pool and half goes into the Seller-specific Reward Pool.Here is where it gets more interesting, and seemingly a bit more complicated, but stay with us, all of this happens on the backend through our protocols, smart contracts, and algorithms. The experience for the buyer and the seller is actually quite simple. The buyer receives cashback once a month. The seller and buyer receive the right to ‘mine’ SWC, based on their contribution to the growth of the network.The cashback that is distributed to buyers comes from the Network Cashback Pool and is distributed based on a continuously determined SWC cashback value that is calculated based on the total amount in the Network Cashback Pool and the amount of SWC that has been allocated for cashback throughout the network. It is good to note here that as SWC has other uses (stake, collateral, etc.) within the network, not all SWC will be allocated for cashback. For example, if the cashback value of SWC is 1 Euro per SWC then any in-network buyer who has SWC allocated for cashback will get 1 Euro for each SWC they have allocated, but never a total that exceeds what they actually spent in network. Their in-network spending serves as a cap for their cashback. This incentivizes buyers to buy more in-network, which helps network sellers and the result is network growth. Network growth also results in a higher SWC cashback value, which means buyers get more cashback for their allocated SWC.Those who contribute most to network growth earn the right to ‘mine’ SWC, which results in everyone, buyers and sellers alike, being incentivized to grow the network.The Seller-specific pool is a flexible variable in the Sweetbridge reward protocol. Each seller within the network has their own Seller-specific pool and how it gets used or distributed is up to them. For example, they could distribute it to their buyers to ensure that the buyer is still receiving the same discount they were getting before. Once the network has grown this is unlikely to be necessary but early on it may be a good use of the seller-specific pool. Alternatively, they could use that seller-specific pool to buy SWC and distribute it to buyers who don’t currently have SWC as a reward for their loyalty that will give them recurring cashback on future purchases. Another option could be that the seller takes the seller-specific pool themselves to supplement their revenue, or that they contribute it to a non-profit as a charitable donation that is based on sales — when more people buy from them more gets put into the seller-specific pool and more gets contributed to the charity.Ultimately, Sweetbridge rewards program has two primary rewards — cashback and mined SWC. The cashback always goes to the buyer, but the mined SWC could go to either party or both parties together. This is unlike any other rewards program on the market today. Reward programs today tangibly benefit the buyer in the exchange. The seller may experience the benefit of some slight increase in loyalty, but our research shows that rewards programs typically only form a weak loyalty with the customer. In contrast, SWC can have a tangible benefit for both the buyer and the seller, and it can be used in a variety of ways to produce stronger loyalty, not just with your customers, but also with your suppliers.The Sweetbridge rewards protocol is specifically designed to have some aspects that are customizable, adaptable, and flexible and other aspects that are not. This allows it to be used to solve not just one problem, for example, customer loyalty, but many problems across many different industries. It can be used to incentivize franchise loyalty, or supplier loyalty, or to tokenize a relationship or agreement between two parties, or to tokenize current rebates or coupons. These are just a few brief examples, but however, the rewards protocol is used it always rewards the buyer with a right to recurring cashback.Over the next few days, we’ll be looking at a number of specific use cases to show the breadth and depth of the Sweetbridge rewards program and how it could solve a multitude of problems facing corporations today.If you are interested in buying SWC before the close of our individual members portion of our crowdsale, visit sweetbridge.com/join.SWC Rewards: A recurring cashback utility token that benefits everyone. was originally published in Sweetbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.