With the introduction of the blockchain technology, individuals and corporations began to view a lot of things with more sense of adventure & responsibility. Every step and interaction is not only significant for what it accomplishes, but for the way it is accomplished. It is enormously significant in the supply chain space and when you see the big picture, suddenly the stakes are high. Blockchain is not just a series of code in a machine, it is meant to be experienced, which has the potential to impact people’s lives.Here are some highlights of supply chain on the blockchain news this past week!UK shipping giant floats blockchain as a solution to sink supply chain woesAssociated British Ports (ABP) announced the signing of a memorandum of understanding to work with blockchain logistics developers, Marine Transport International (MTI).Click for source of photoThese two companies will work together to examine how blockchain can be used to increase efficiency and throughput at ports across UK. ABP operates some 21 ports all over the UK, and is responsible for processing 25 percent of the nation’s seafaring freight.Albert Heijn uses blockchain to track orange juice supply routeDutch supermarket chain Albert Heijn and Refresco have introduced a system which will allow consumers to track the supply chain of the retailer’s own brand of orange juice using blockchain technology. The retailer and Refresco will introduce a QR code on packaging that can be scanned by smartphones, which will show the route the oranges have travelled in order to reach the supermarket.Click for source of photoOrange juice stocked by the retailer is produced by the Louis Dreyfus Company (LDC)’s juice business, and grown in Brazil. Consumers will be able to track the journey from the orange groves managed all the way to the supermarkets in the Netherlands.Olam Extends Access to its Supply Chain Blockchain Platform BetaFollowing the successful deployment of Olam’s Proof of Concept, the foundation is now opening access to its live Beta to additional logistics entities who wish to partake in the new blockchain network. Olam is a not-for-profit project tackling the wasteful supply chain inefficiencies by means of a standard, open-source platform on the blockchain, allowing various logistics stakeholders to connect and communicate seamlessly.The beta will demonstrate real-time use of blockchain technology and standard protocols. It allows for continuous live shipment tracking, communicating, and record keeping among all stakeholders in any supply chain.The network was initially deployed to select international freight forwarders and cargo handlers as part of a limited proof of concept.Olam has expanded access to its platform beta to supply chain parties worldwide including shippers, port authorities, freight-forwarding companies, air ground and sea carriers, or any logistics stakeholders interested in potentially becoming Olam Network Operators.HashCash Leading the Way in Making Your Food SafeCalifornia-based blockchain firm HashCash is taking the responsibility of changing the food industry. The firm plans to establish some degree of security and transparency in the industry and is working on incorporating blockchain technology to the sector.Click for source of photoHashCash is looking to integrate blockchain features into the entire food supply chain with a creative blockchain platform that will bring about instant solution industry. The aim is to simplify food supply chain activities that seem complex and making each step in the long supply chain to become traceable.MAD Network Unveils Blockchain Advertising Proof-of-ConceptA blockchain and cryptography solutions company for the advertising industry called MAD Network is partnering with Omnicom Media Group on a cryptography-based advertising proof-of-concept dubbed CryptoRTB. The CryptoRTB test activation was initially unveiled on a panel at DMEXCO. The activation aims to deliver a better understanding of the full and complete source and costs of all inventory and data in a transparent and fraud free supply chain.Click for source of photoCryptoRTB will support a fully transparent premium video advertising environment that doesn’t jeopardize the economics for advertisers or publishers, and creates trust between actors. CryptoRTB will use cryptography at the edge to authenticate a campaign’s performance as well as its targeting data, then leveraging blockchain to create an immutable record. This allows advertisers to not only validate that an impression was seen, but also to assess the authenticity of the data used, delivering transparency across the digital supply chain while maintaining GDPR compliance.GoodFuels Marine and BLOC announce world’s first bunker delivery using blockchain technologyGoodFuels Marine, the world’s first supplier of sustainable low carbon marine fuels, and blockchain technology and governance experts Blockchain Labs for Open Collaboration (BLOC), have successfully completed the world’s first bunker delivery and transaction using blockchain technology.Click for source of photoThe delivery, made to a Samskip vessel via a Reinplus Vanwoerden bunker barge in Rotterdam on September 7th, represents a landmark moment for the shipping industry, which has traditionally been beset by quality and quantity disputes when fueling vessels.Consensys to Develop Blockchain Platform for Commodities Trading in Partnership with Shell, Citi, ING, OthersConsensys will develop a blockchain-based platform that will facilitate the trading of commodities, including petroleum and agricultural products. The blockchain firm will develop the platform in partnership with a number of companies including Oil giant Royal Dutch Shell and notable financial institutions.Click for source of photoThe platform will be operated by a Swiss-based venture, Komgo SA, formed by the partners. The founding partners of Komgo include ABN AMRO, BNP Paribas, Citi, Crédit Agricole Group, Gunvor, ING, Koch Supply & Trading, Macquarie, Mercuria, MUFG Bank, Natixis, Rabobank, Shell, SGS, and Societe Generale. It will work closely with a Vakt, an energy trading platform run by many of the same shareholders.Ideanomics (SSC) Signs Strategic Partnership and Joint Venture for Exclusive APEC Model E-port Network (APMEN)Ideanomics, a leading global fintech and asset digitization services company focused on digital asset production and distribution, has entered into joint venture with APMEN Trade Tech Co Ltd. to establish a leading enterprise focusing on digital supply chain services using blockchain and super artificial intelligence for the Asia-Pacific Model Electronic Port Network (APMEN) APEC’s online port clearance system.Click for source of photoIdeanomics is excited to deliver a never before seen intelligent supply chain management platform driven by blockchain and super artificial intelligence technology. Ideanomics will integrate business data from various partners, establishing a risk control model in cooperation with a single window to provide risk control services for regulatory authorities and enterprises.Want to know more about Sweetbridge?Sweetbridge is an open-source project unlocking the value trapped in assets, payment delays, and corporate talent. Our Blockchain-based ‘tools for commerce’ help companies, countries and individuals to find a better way to trade and innovate.To join the movement go to https://sweetbridge.com/crowdsale and click “Register Now”.Join our discussion in Sweetbridge telegram channel to learn more about Sweetbridge and its products.Twitter | LinkedIn | Facebook | Telegram | Reddit | InstagramSupply Chain/Blockchain Friday Wrap — Week ending 21 September 2018 was originally published in Sweetbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.