Misfits has named Tezos as their official blockchain partner, and will take the form of a multi-year partnership that will see the launch of specific blockchain games that will be created on a new Tezos-powered platform.  The collaboration will include the launch of Block Born, a platform dedicated to Tezos-based games, and will see the Tezos branding appear on Misfits players jerseys during tournaments.  Block Born Senior Vice President Will Pazos noted that Block Born is mostly intended for crypto-native gamers, stating: “What we can do is speak to the audience of blockchain gamers,” he said, “that are like, ‘Look, I'm done with the mainstream narrative. I want a flag that I can fly when it comes to the ideas of blockchain gaming. I want to own my assets and have that autonomy.’” The rise of e sports over the past several years, has coincided with the rise of blockchain gaming. Today, e-sports and crypto games are generating billions of dollars, monetizing the global appetite for gaming.  The convergence of entertainment with blockchain has led to what some would refer to as a crypto gaming gold rush, with NFTs, the metaverse, and play-to-earn formats, becoming commonplace in blockchain-based gaming.  The autonomy that players can attain from playing games that allow asset ownership, is one of the reasons that this sector is booming. The highest-earning crypto game to date is Axie Infinity, with the explosive alt coin gaining immense traction in 2021, and generating over $4 billion worth of NFT trading volume.  Stratis, a popular supplier of Software Development Kits (SDKs) that makes it easier for developers to build dapps, conducted a survey of game developers in the US and the UK, that demonstrated that 72% could see themselves adopting NFTs or blockchain technologies in the future , with 56% planning to do so in the next 12 months. Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.