Sweetbridge President of Alliance Mac McGary joined Nasdaq at Consensus2018 to speak about frictionless global commerce and protocols for prosperity.He spoke of Sweetbridge’s belief in a future where consumers choose their suppliers based on validation at point of purchase and where channel masters enjoy Sweetbridge network optimisation to track origin and provenance throughout the entire supply chain. He also discussed how proper regulation can help with innovation in our space.You can watch the full conversation by clicking here.Frictionless Global Commerce was originally published in Sweetbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.