Fidelity Investments has just reached out to Institutional investors based in Europe for an opportunity in digital assets.  This is one of the many moves by Fidelity to encourage the participation of institutional investors. Fidelity Digital Assets revealed its Bitcoin custody solution which has been in operation since then. Fidelity Investments has just reached out to Institutional investors based in Europe for an opportunity in digital assets. The firm is kick-starting its new arm, dubbed Fidelity Digital Assets Ltd., which will have a primary focus on providing investment in digital assets including the leading cryptocurrency as well as other altcoins. Institutional participation This is one of the many moves by Fidelity to encourage the participation of institutional investors. The Fidelity Digital Assets in the United States was established to be a big player in the cryptocurrency by the parent firm and has been important throughout its time in the market.  Tom Jessop, Fidelity Investments and president of Fidelity Digital Assets has seen the growth of inclusion of institutional investors in digital asset investment over the years. He said: “Since launching Fidelity Digital Assets in the U.S. over a year ago, we’ve seen significant interest and engagement by the institutional community, which shows no sign of slowing.  We’re also encouraged by continued corporate and venture investment in market infrastructure companies as well as the entry of traditional exchanges into the digital assets ecosystem.” Back in October, Fidelity Digital Assets revealed its Bitcoin custody solution which has been in operation since then. This was an effort to provide custody services to puh more investment from institutions into the market.  As per ZyCrypto: “For 2020, the company has also announced that it will be supporting Ethereum. Jessop said Bitcoin already has enough track record and has sufficient trust from institutional investors but Ethereum and other cryptocurrencies still need support and Fidelity Digital will support the second largest cryptocurrency as long as institutions show interest in it.” For more news on this and other crypto updates, keep it with CryptoDaily!