In the fourth installment of this series, Joe defines Web 3.0 – one of the major goals of the decentralized movement. Joe breaks down the #internet as it exists today, also referred to as Web 2.0. He explains that while Web 2.0 has served the world well and transformed society, our needs as a society have changed and evolved over time. Joe examines many problems with the internet giants of today (i.e. Facebook, Twitter, Google, Netflix) and how they take advantage of the individuals who use their platforms, stating, “By addicting us to their systems they keep us sellable.” He continues to describe the misalignment of incentives which has resulted in humans becoming the product as opposed to the end user. However, Joe reassures everyone that Web 3.0 optimizes for a user-centric approach, stating, “The web 3 world makes use of decentralized identity to take back control for the user, to enable us to establish blockchain based self-sovereign identities.” Joe briefly discusses two ConsenSys companies, UPort and 3Box, who are already working to create identity solutions. The video also addresses Joe’s vision for Web 3.0, remarking, “We will have these network business models where people and companies can inhabit different roles to create products and services that we all own and benefit from.” To learn more about ConsenSys visit: https://consensys.net/ Learn more about Uport: https://www.uport.me/ Learn more about 3box: https://3box.io/ Follow Joe on Twitter for breaking blockchain insights: https://twitter.com/ethereumJoseph