Those who are at least somewhat familiar with financial media outlets have most likely come across the term "value investing" at least occasionally, especially correlated with the name of its top let's say fans, the famous investor Warren Buffett. Buffett famously recommends the book "The Intelligent Investor" which was written by Benjamin Graham whenever he gets a chance to and other popular investors oftentimes do the same. What is it about Benjamin Graham and David Dodd's work that makes value investing such a special concept? Through this video, I've explained just that. To the average observer who simply reads a thing or two about it but doesn't meaningfully internalize the concept of value investing, it may all seem quite or even too straightforward... too much obvious common sense, if you will. A question subsequently arises, however: if value investing is that obvious, why aren't more people embracing it? Why are investors so frequently ignoring the words of Benjamin Graham or Warren Bufffett and, instead, embrace models which are nothing short of reckless? It's an open-ended question, so I'll just end by saying that as explained in this video, knowledge related to value investing is most definitely a tool you cannot afford not to have in your arsenal... even if you're not Warren Buffett :)