UX Design : The importance of usability testing and why your business will fail without it. Usability testing is the most important aspect when it comes to developing a digital product or service It allows you to see how the user interacts with your product by themselves You may think that your design is simple and easy to understand, but users may interact with your product in a completely different way from what you expected. Even if you feel they are using the product wrong, you have to remember that you are testing the usability of the product, not the awareness of the user. Developing a product without usability testing means you are developing blindly for nobody No matter how good you think your product or service is, without user feedback there is no way of knowing how it will be received, making the entire project an absolute risk. There are various usability testing sites such as Usertesting.com or whatusersdo.com You will have certain tasks for the user to complete such as • Make a booking • Locate the services page You will want them to talk through their entire process so you know what is on the users mind as they navigate the site With usability testing websites, you can select the demographics and type of users that would be your target audience, this saves you from having to qualify users. With that being said, you can ask questions before the user begins the test to help you understand the habits and personality on the user in relation to the product being tested You only need to test about 5 people at a time because this is enough to highlight major issues, and once you have fixed those issues, you can test another 5 people to see what other issues there are with the new design Testing a higher amount of people at once will just highlight the same major issues encountered with 5 people The role user testing plays in your business is a permanent one as a user’s behavior is always changing. You must continue to test to know what to improve on so you can have a long-term sustainable business. subscribe https://youtu.be/dF2qwyXmDFw