Few industries are considered as "hot" as the life extension or longevity one, with the many sub-industries such as geroscience, biomedicine, anti-aging and so on. In light of how hot they are, this MUST mean you should invest in assets related to life extension or longevity, right? For example shares in companies that have to do with the industries in question. As this video explains... no, not necessarily. While there is a lot of money on the table when it comes to the longevity and life extension industry, this doesn't automatically mean every anti-aging stock pick you make will turn to gold just because the space is receiving a lot of press/buzz. Not at all. For this reason, this video explains how things work in the life extension/longevity business from an economic perspective, with the video being made from the perspective of a potential investor in anti-aging stocks, geroscience-related assets and so on. Is there money to be made? Most definitely. Will it prove to be an easy buck? Most definitely not because again: this video explains in a very easy to follow manner that while generational opportunities abound, pitfalls are unfortunately just as present.