Rory Sutherland, Vice-Chairman Ogilvy UK, is a peerless marketing authority, revered throughout the business world. He published a blogpost with the title "Wanted — an Austrian School of Marketing." In praxeology, subjective value theory, customer sovereignty, and ordinal value stacks, he identified the building blocks of a marketing approach for our digital age. We talk about it in Economics For Business #159. Show notes: https://mises.org/library/rory-sutherland-austrian-school-marketing "The Austrian School Of Marketing" (PDF): https://Mises.org/E4B_159_PDF Rory Sutherland's blog post: "Wanted — an Austrian School Of Marketing": https://Mises.org/E4B_159_Blog Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://Mises.org/E4B_159_Book Rory Sutherland on YouTube: "Praxeology: Time To Rediscover A Lost Science" (There’s a special frame at 8:10): https://Mises.org/E4B_159_Video