My Brave referral: https://brave.com/cry430 Overview: Basic Attention Token (BAT) the Blockchain-based digital advertising on Brave Browser Nutshell Basic Attention Token is trying to address the digital advertising system in which internet users must sacrifice their privacy and attention in order to use the internet for free. The ultimate aim is the mass adoption of a decentralized and transparent digital ad exchange, based on the blockchain. BAT project is already operational and based on the Brave browser. BAT ran an ICO where they raised $36M in May 2017 Usage and Tokens Basic Attention Token is a token on the ETH blockchain that can be exchanged between content publishers, digital advertisers, and general internet users. Brave competes with the most popular browsers like Chrome, Firefox or Edge but in my opinion it offers superior experience to those. The browsers comes with adblock. Using the Brave browser does not require using Basic Attention Token but BAT is nicely incorporated into it. BAT is the cryptocurrency used to support the entire system and is also used as a mean of value exchange between users, plublishers and advertisers for example users can support content creators. Development The development of BAT is deeply connected to the development of Brave since both are provided by the same team and work with eachother. The recent release of the Brave 0.55 was very major since it was redesigned to work on Chromium meaning all of the Chrome extensions should now work on Brave (users can simply download from Chrome Web Store ) The project is very active on Github with a lot of contributors and commits There aren't that many separate milestones for BAT but Brave has several development upgrades planned that should make it even more popular. Availability and price BAT is listed on several significant exchanges with the main ones being: Binance (65% of volume), ABCC (7%), Bittrex (5%), CPDAX (4%) - also on many more like Upbit, DDEX, Huobi, Poloniex etc Bitcoin is the most popular pairing but also paired with ETH, KRW, BNB, USD, USDT Current price as of 25th of October is around $0.26 with BAT being ranked on 34th place in terms of the market capitalisation and market cap of around $266M. 1B out of 1.5B of tokens are currently in circulation. BAT has been one of the better altcoins this year even though it has lost a of value in fiat it did outperform Ethereum and did similarly to Bitcoin. The ATH is $0.98 and was achieved on 9th of January. Other aspects There are currently around 73 employees according to LinkedIn working on the Brave Software - BAT is just one part of the project but the team is impressive anyway. This is a significant team and the team already proved that they have the knowledge. Recently they have annouced that the Brave browsers has reached 4.6M monthly users which is still very low number but it's increasing quickly. There isn't really any blockchain competition due to how BAT is implemented within the Brave browser. There are ad blockchain projects like AdEx or content projects like Steem but BAT is unique enough. My verdict However the biggest competitors are the giants like Google, Facebook, Twitter and similar projects. In terms of the Brave browser Chrome and Firefox are the biggest competition. However Brave is in a good position right now and slowly gaining traction mostly due to the adblock aspect and the fact that people start caring about privacy. BAT is one of the few cryptos already used in real life application however the popularity will be connected to how well Brave is doing since BAT probably won't be in other browsers. The valuation is quite high but there are rumours of Coinbase listing which would make it the lowest mcap coin on Coinbase. Very solid project overall however if Brave can gain popularity. Not a financial advice.