Today BlockchainBrad speaks with Melon Protocol Founder about providing tooling and infrastructure for decentralised on-chain asset management. Mona El Isa, an expert in Finance, explains Melon protocol as an agnostic, specialised protocol build & used for decentralized on-chain asset management today! It is a protocol for people or entities to manage their wealth & the wealth of others within a customizable and safe environment, breaking down entry barriers like never before! Melon is taking on Wall St head on! With its automated design, Melon empowers anyone to set up, manage and invest in customized on-chain investment vehicles. ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 00:10 Introduction to Mona El Isa. Founder of Melon Protocol. 00:57 Decentralised On-Chain Asset Management and Mona's Expertise & Experience in Finance: Goldman Sachs Market Maker & Trader 3:30 More on Mona's extensive experience, knowledge of finance. 2011- Worked for a Hedge Fund. 2014- Launched her own Hedge Fund. 6:00 More deep discussion Mona's experience and why Blockchain is so suited to asset management. 9:30 Mona discusses bringing it all together with an on-chain asset management protocol and platform 11:30 The need for strong crypto networks: Mona is building this. 13:50 What's the standout value of Melon Protocol. Automation, protocol, decentralisation, traceability and disintermediation. 19:10 Launching decentralised Funds. Cheaper..much cheaper! 20:00 Automation: the value of an automated market maker 22:35 The point/role of the market maker for liquidity 25:10 DEX challenges in terms of garnering liquidity 26:42 Being authentically decentralised. Melon has completely decentralised governance 27:30 The best tool set and infrastructure: the finance lego. 28:25 Anyone can build a trackable and traceable fund. 29:00 Challenges- chicken before the egg discussion. Melon is empowering the little guy, breaking down entry barriers to fund creation. 30:45 The rocky road Melon has been through. 31:40 Strong VC networks but Melon never initially took VC money! 33:45 Transparent chat about challenges and Version 2 coming! Terminal talk too! 35:50 Melon Protocol was one of the first to DeFi in an authentic way. 36:30 Underwriting risk: Mona is really backing Melon. 36:45 Interface improvements 38:00 growing momentum 40:40 Features, innovating, iterating, strategy, planning 42:10 The process of setting up a Fund. 48:30 Cost/gas costs. Recent rising costs and addressing them. 52:22 MelonJS & Library tooling. Documentation provided. 53:50 Council & Governance: Technical & Business sub-teams. 1:01:19 Measurable metrics: Melon DAO. Raising the bar, high expectations 1:03:19 The cost facts: the real costs to the user. Highest growth stats despite cost/gas increases. Why? Still much cheaper comparatively. 1:28:40 Events: virtual conferences and meetings have worked well. 1:29:40 Excited about the future 1:29:55 How to learn more? Where to go? 1:31:10 Closing statements. Thanks Mona! ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Links: Website: https://melonprotocol.com/ Telegram: https://t.me/melonport Terminal: https://melon.avantgarde.finance/ Twitter: https://twitter.com/melonprotocol Github: https://github.com/melonproject Documentation: https://medium.com/@vegaengineering ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● More on Melon protocol & tooling: Melon is an open-source protocol which enables anyone to set up and manage a pooled asset vehicle on-chain, at a fraction of the cost of traditional funds. Melon automates the cumbersome back office and intermediary functions required in traditional finance using smart contracts. ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ►Join The BCB Tele https://t.me/BlockchainBradCommunity ► Follow on twitter: https://twitter.com/Brad_Laurie ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● PAYMENT/DONATION DISCLOSURE: This was 100% free and I received NO financial compensation for doing this video; not in fiat, tokens or any form on payment. I did ALL the editing also. INVESTMENT DISCLOSURE: I have not invested in the related token (MLN) but I plan to at some stage. ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● GENERAL DISCLAIMER: The information provided is not to be considered as a recommendation to buy or invest in certain assets or currencies and is provided solely as an educational and information resource to help traders make their own decisions. Past performance is no guarantee of future success. It is important to note that no system or methodology has ever been developed that can guarantee profits or ensure freedom from losses. BlockchainBrad shall not be liable to the participant for any damages, claims, expenses or losses of any kind (whether direct or indirect) suffered by the participant arising from or in connection with the information obtained this website or directly from the website owner.