Marketing has lost its way — in its current state, it’s no longer a useful business growth tool for entrepreneurs. The solution, says Mark Schaefer, lies in the principles of Human-Centered Marketing. Austrians can easily recognize these principles as our own. Show Notes: https://mises.org/library/mark-schaefer-future-marketing-austrian "The Future of Marketing Is Austrian" (PDF): Mises.org/E4E_52_PDF "Understanding The Mind of The Customer" (PDF): E4EPod.com/Mind Mark Schaefer’s "Human-Centered Marketing Manifesto" (JPG): Mises.org/E4E_52_Rebellion For comparison, "Menger’s Manifesto" from Principles Of Economics (PDF): Mises.org/E4E_52_Menger Read Mark’s book, 'Marketing Rebellion': Mises.org/E4E_52_Book Mark’s website is BusinessesGrow.com Economics For Entrepreneurs is also available on... iTunes: https://itunes.apple.com/us/podcast/economics-for-entrepreneurs/id1453233518?mt=2 Google Play: https://play.google.com/music/m/Iz2umketq6fu5npyjpb57b7z2cq?t=Economics_For_Entrepreneurs Stitcher: https://www.stitcher.com/podcast/mises-institute/economics-for-entrepreneurs?refid=stpr Soundcloud: https://soundcloud.com/misesmedia/sets/economics-for-entrepreneurs Spotify: https://open.spotify.com/show/7A1kY8ksk1qL2oNf0i97Zp and via RSS: https://mises.org/itunes/735