Getting into the minds of customers is the universal need of everyone in business. A new book by Mark Packard, Entrepreneurial Valuation, provides a new understanding of how customers identify value in the constant, never-ending flow of the value learning cycle. Mark joins Economics For Business for a two-part episode on how entrepreneurs can better understand value in order to delight customers. Show notes: https://mises.org/library/mark-packard-entrepreneurial-valuation-part-1-value-learning "Experiential Value Theory: How Customers Think About Value" (PPT): https://Mises.org_E4B_178_PPT Entrepreneurial Valuation: An Entrepreneur’s Guide To Getting Into The Minds Of Customers by Mark Packard: https://Mises.org/E4B_178_Book "Tools For The Value Learning Process" (PDF): https://Mises.org_E4B_178_PDF