Luxury brand Louis Vuitton is adding a new collection of non-fungible tokens (NFTs) to its Louis the Game app in the form of in-game rewards. “The Hash” group discusses efforts made by legacy brands to explore Web 3 and capture new audiences while noting the accelerated growth of blockchain gaming through play-to-earn models. Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk?sub_confirmation=1 Site: https://www.coindesk.com Twitter: https://www.twitter.com/coindesk LinkedIn: https://www.linkedin.com/company/3104779/admin Instagram: https://www.instagram.com/coindesk Facebook: https://www.facebook.com/CoinDesk Newsletters: https://www.coindesk.com/newsletters CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkvAQhed8AWDZiPpSP Markets Daily Crypto Roundup: https://open.spotify.com/show/7sDXM8BlxsUqzL2IqmLqwE CoinDesk is the leading digital media, events, and information services company for the crypto asset and blockchain technology community. #LouisVuitton #CryptoNews #NFTs