CoinDesk: Building Your Brand, Then Building a Brand: Using the Power of Influence to Start a Business
Two influencers-turned-brand-founders Sabrina Sadeghian of the skincare-focused makeup brand 4AM SKIN, and Nicole Shiraz of Nalia Swim join “New Money” hosts Spencer Dinwiddie and Solo Ceesay to discuss how they leveraged social media to take their brands to the next level. They discuss the benefits of a social-first marketing strategy and the importance of recognizing and adapting to constantly changing trends to stay relevant in a saturated market.
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