Value for customers is the purpose of all entrepreneurial business. Firms big and small must know, follow, and adhere to the principles of value creation. This is pragmatic not theoretical — the consequence of a failure to do so is that the firm cannot survive. Bartley J. Madden studied value creating firms as a co-founder of a successful investment research firm and then managing director of Credit Suisse HOLT. He is now an independent researcher and founder of the Madden Center For Value Creation in the College of Business at Florida Atlantic University. He joins the Economics For Business podcast and shared a summary of a lifetime of research. Show notes: https://mises.org/library/bartley-j-madden-value-creation-principles The Pragmatic Theory of The Firm and The Knowledge-Building Loop (PDF): https://Mises.org/E4B_199_PDF Books by Bartley J. Madden: Value Creation Principles: The Pragmatic Theory of the Firm Begins with Purpose and Ends with Sustainable Capitalism: https://Mises.org/E4B_199_Book1 Value Creation Thinking: Mises.org/E4B_199_Book2 CFROI Valuation: https://Mises.org/E4B_199_Book3 Reconstructing Your Worldview: The Four Core Beliefs You Need to Solve Complex Business Problems: https://Mises.org/E4B_199_Book4 Paper: "Bet on innovation, not Environmental, Social and Governance metrics, to lead the Net Zero transition" by Bartley J. Madden (PDF): https://Mises.org/E4B_199_Paper Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt: https://Mises.org/E4B_199_Book5 Plain Talk: Lessons From A Business Maverick by Ken Iverson: https://Mises.org/E4B_199_Book6