Austrian economics sees an economy in motion, perpetually renewing itself. Economic agents (firms, customers, investors) constantly change their actions and strategies in response to outcome they mutually create. This further changes the outcome, which requires them to adjust afresh. Entrepreneurs live in a world where their beliefs and strategies are constantly being “tested” for survival within an outcome these beliefs and strategies create. It’s complex. One of the strategies required in this dynamic system is innovation: the enabling of new value propositions to customers, sustained by new resource combinations, new technologies, new go-to-market capabilities, new channels and new delivery mechanisms. Innovation has often been characterized as presenting the entrepreneur with an unmanageable level of uncertainty. Curt Carlson challenges this idea and believes innovation can be predictable via the utilization of sound process, captured in his N-A-B-C method. In addition, Curt tells us that the right individuals can strengthen the process by acting as innovation champions. Show notes: https://mises.org/library/curt-carlson-innovation-champions Check out Curt Carlson’s HBR article, "Innovation for Impact" (PDF): Mises.org/E4E_91_PDF Curt’s website is PracticeOfInnovation.com. Click on "Innovative Indices" to see how to assess the innovative potential of your firm and projects. "N-A-B-C Innovation Process" (PDF): Mises.org/E4E_37_PDF "Curt Carlson: There is a Systematic, Repeatable Process to Generate Customer Value" (E4EPod episode #37) : Mises.org/E4E_37