CoinDesk: Crypto.com CEO on $700M Staples Center Deal and Why Sports Sponsorships Are Important
Cryptocurrency exchange Crypto.com has invested $100 million in a global advertising campaign featuring Matt Damon. Following a $700 million naming deal, the Staples Center arena in Los Angeles will be renamed Crypto.com Arena. Crypto.com CEO Kris Marszalek shares insights into the firm's marketing strategy and whether the sponsorship deals are paying off. Plus, details on his company's growth and expansion plans.
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