We can gain useful insights by winding business models back in time to see how they emerged and evolved. In the case of competing business models, we can analyze the different outcomes and perhaps assign some cause and effect analysis to interpret why one model variant performed better than another. How do we do that? Through the technique of entrepreneurial business history. Alan Payne conducts just such a historical business model re-enactment in his excellent book, 'Built To Fail: The Inside Story of Blockbuster's Inevitable Bust'. It’s the dynamic story of two competing business models in one industry, a comparison of outcomes, and the resulting emergence of a new, third model. Show notes: https://mises.org/library/alan-payne-fascinating-history-competing-business-models Built To Fail: The Inside Story of Blockbuster's Inevitable Bust: https://Mises.org/E4B_116_Book "Consumer Value vs. Shareholder Value Models" (PDF): https://Mises.org/E4B_116_PDF